Family-Owned Diner

Overview of the Business

A Family-Owned Diner in Manchester, United States, had been a local favorite for years. However, as the area grew, competition increased, and new eateries began attracting the younger crowd. The diner struggled to keep up, with their main pain point being a drop in foot traffic and a lack of visibility in online searches. Despite having loyal regulars, they were missing out on new customers who turned to Google to find places to eat.

Their Google Business Profile was underutilized, and their website was outdated and not mobile-friendly. Advertising costs were mounting, but the results weren’t translating into more customers.

What I Did

To turn things around, I focused on a multi-pronged approach:

1. Local SEO Audit and Optimization

• Conducted a thorough audit to identify gaps in their online presence.
• Optimized their website with local keywords like “family diner in Manchester” and “best breakfast in Manchester.”
• Built citations to increase their online authority and ensured NAP consistency across platforms.

2. Google Business Profile Optimization

• Updated their profile with accurate information, high-quality images, and engaging posts.
• Integrated a review management strategy to encourage satisfied customers to leave positive reviews.

3. Mobile Optimization

• Redesigned their website to be mobile-friendly, ensuring fast load times and easy navigation.
• Added a “call now” button and an online reservation system to capture mobile traffic.