Overview of Business
A small, family-owned Coffee Shop was struggling to attract customers beyond its regular local visitors. Located in a bustling part of town with several competitors nearby, the business relied heavily on word-of-mouth referrals and foot traffic.
Their biggest pain point was their lack of online visibility, Potential customers searching for coffee shops in the area couldn’t find them on Google Maps or search results.
This was especially frustrating because they offered excellent coffee and unique desserts that set them apart from competitors.
The owners knew they needed to improve their online presence but didn’t know where to start. Their Google Business Profile was incomplete, with outdated information, a lack of reviews, and Un-Optimized photos.
They were also unaware of how Local SEO could bring in more customers.
How I Helped
To address these challenges, I provided two key services: Local SEO and Google My Business (GMB) profile optimization.
Local SEO
I conducted an audit of their online presence to identify gaps and opportunities. The following strategies were implemented:
- Optimized their website with local keywords, such as “best coffee shop in Manchester” and “homemade desserts near me.”
- Built local citations by listing the business on various directories like Yelp and TripAdvisor.
- Ensured consistent NAP (Name, Address, Phone Number) information across all platforms.
- Developed a content strategy that included blog posts highlighting their unique offerings and community involvement.
- Google My Business Profile Optimization
- Updated their GMB profile with accurate business hours, services, and high-quality photos of their shop and products.
- Encouraged customers to leave reviews, focusing on creating a strong and authentic review strategy.
- Added engaging posts to their profile, such as promotions, special events, and seasonal menu updates.
- Monitored the profile for customer inquiries and responded promptly to reviews, both positive and negative.
- Local SEO
- GMB Profile Optimization
Category
Local SEO
Clients
Home Improvement
Location
Manchester, UK
Started
October 2022 - April-2023
Impacts or Results
The results were transformational:
- Within three months, their business started ranking in the top three spots for local search queries like “coffee near me” and “dessert shop in Manchester.”
- Foot traffic increased by 40%, with many customers mentioning they discovered the shop through Google.
- The GMB profile became a major driver of traffic, with a 120% increase in profile views and a 90% increase in website visits directly from the profile.
- The shop gained over 50 positive reviews in just a few months, boosting their average rating to 4.9 stars.
- They noticed an uptick in repeat customers who first found them online.
The owners were thrilled with the results and now have a better understanding of how maintaining their online presence can directly impact their business growth.
They continue to use the strategies I implemented to attract new customers and stay ahead of the competition.