Challenges:
A private clinic in the Glasgow, specializing in dermatology, faced a significant challenge with attracting new patients. Despite offering top-tier services and expert medical staff, they struggled to stand out in a crowded marketplace.
Their Google Business Profile (GMB) was underutilized, with no reviews and limited engagement. Moreover, their website was not optimized for local search, and their online visibility was poor.
The clinic was heavily relying on word-of-mouth referrals and wanted to expand its reach through online channels.
Services Provided:
- Local SEO and Website Optimization:
- Conducted a comprehensive local SEO audit to identify areas for improvement.
- Implemented localized keywords such as “best dermatologist in Glasgow” and “skin care clinic near me” to improve organic rankings.
- Optimized the clinic’s website for mobile, ensuring fast load speeds and an easy-to-navigate interface for potential patients.
- Google Business Profile Optimization:
- Updated the clinic’s GMB profile with a complete, engaging description, highlighting their specializations and services.
- Added relevant photos of the clinic, staff, and treatments to showcase the environment and build trust.
- Created a Q&A section on the profile to answer frequently asked questions about dermatological treatments and pricing.
- Review Management and Reputation Building:
- Implemented a review management strategy, requesting feedback from satisfied patients via SMS and email.
Responded promptly to all reviews, including negative feedback, to demonstrate active patient care and customer service.
Results:
- Within four months, the clinic’s GMB profile views increased by 120%, significantly improving their local visibility.
- They secured 30+ positive reviews, raising their average rating to 4.9 stars.
- The clinic’s website traffic increased by 50%, with a noticeable rise in patients booking consultations online.
New patient bookings grew by 40%, with many citing the clinic’s prominent online presence and high ratings as deciding factors.
- Local SEO
- GMB Profile Optimization
- Review Management
Category
Local SEO
Clients
Dermatology Clinic
Location
Glasgow, Scotland, UK
Started
January 17, 2024
Project Summery
A private dermatology clinic in the Glasgow successfully enhanced its patient acquisition through a tailored Local SEO and GMB optimization strategy. By focusing on local keywords and improving mobile responsiveness, we boosted their visibility in organic search results.
Additionally, an active review management approach helped the clinic garner over 30 new positive reviews, increasing trust and patient engagement. These efforts led to a 40% increase in new bookings within four months, demonstrating how a strong online presence can drive patient growth in a competitive healthcare market.