Challenges:
A home improvement business faced limited online visibility due to an unoptimized GMB profile, lack of quality reviews, and insufficient backlink authority. Competitors were dominating local search rankings, leaving them with fewer inquiries and slower business growth.
Services Provided:
- Local SEO Services:
- Conducted a comprehensive audit to identify gaps in local search visibility.
- Integrated local keywords into their website and Google Business Profile, targeting queries like “roof repair in Manchester.”
- Built consistent citations across directories like Yelp, Angi, and Houzz.
- Backlink Strategy:
- Partnered with niche industry blogs and local media outlets to secure high-quality backlinks.
- Created valuable content, such as “Top 5 Home Renovation Tips for Manchester Homes,” which naturally attracted backlinks.
- Review Management:
- Developed an automated system to request and manage client reviews via email and SMS campaigns.
- Responded to both positive and negative reviews to build customer trust.
Results:
- Achieved a 90% increase in organic search visibility.
- Secured 30+ new quality reviews, raising their average rating to 4.8 stars.
- Website traffic grew by 65%, and inquiries from GMB surged by 55%, driving significant revenue growth.
- Local SEO
- GMB Profile Optimization
- Backlinks Strategy
- Review Management
Category
Local SEO
Clients
Home Improvement
Location
Manchester, UK
Started
January 25, 2019
Project Summery
A Manchester-based home improvement business turned their online presence around with tailored digital marketing solutions. We started with Local SEO, optimizing their website with location-specific keywords and ensuring consistent business information across directories. This was followed by an effective backlink strategy, partnering with niche blogs and creating engaging, shareable content that boosted their domain authority.
To build trust, we introduced an automated review management system, encouraging satisfied customers to share their experiences online. We also optimized their GMB profile with an updated description, high-quality project images, and a Q&A section addressing common customer concerns.
Within three months, the business saw a 90% improvement in search visibility and ranked in the top three for competitive local keywords. New quality reviews enhanced their credibility, and GMB-driven inquiries surged by 55%, ultimately leading to increased revenue and sustained growth.