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Home Improvement Contractor

Awaisify > Portfolio > Backlink Strategy & Review Management > Home Improvement Contractor

Challenges:

A home improvement contractor struggled with poor customer trust due to minimal online reviews and low-quality backlinks. Their website ranked poorly in local search results, and inquiries were dwindling.

Services Provided:

  1. Local SEO Services:
    • Conducted an audit to identify underperforming pages.
    • Updated meta titles and descriptions with location-specific keywords like “home renovation services in Manchester.”
    • Built local citations across directories, improving NAP consistency.
  2. Backlink Strategy:
    • Partnered with local blogs, forums, and home improvement websites for guest posts.
    • Published case studies and industry tips, attracting natural backlinks.
  3. Review Management:
    • Launched a “review request campaign” through follow-up emails.
    • Developed a process for tracking and responding to reviews to improve engagement.

Results:

  • Within 4 months, the business gained 40+ high-quality reviews, increasing their average rating to 4.9 stars.
  • Secured backlinks from 20+ reputable sources, boosting domain authority by 30%.
  • Website traffic rose by 70%, with a 50% increase in conversion rates.
  • Local SEO
  • GMB Profile Optimization
  • Backlinks Strategy
  • Review Management
Category
Local SEO
Clients
Home Improvement contractor
Location
Manchester, UK
Started
January 25, 2019

Project Summery

A home improvement contractor in Manchester built trust and authority with an effective combination of review management and backlink strategies. Our tailored Local SEO services included optimizing website content for local keywords and ensuring consistent business details across directories.

To enhance credibility, we launched a review request campaign that resulted in 40+ positive reviews in just four months. Meanwhile, a strategic backlink campaign secured links from industry-specific blogs and local media outlets, elevating the website’s domain authority.

This approach drove a 70% increase in traffic and helped the business rank on the first page for key local queries like “home renovation near me.” With improved trust and visibility, their monthly inquiries doubled, significantly boosting their revenue.